Introduction – Digital Products – Your Niche – Personal Care
Hi my name is Quentin Brown and I will be your coach for this program.
So that’s me and my wife Pam on a recent visit to China in 2019. We have been married over 45 years and have 4 boys all married and some great grandkids.
As I said in the video I have been creating products and services since 2000 and in this training, I will be sharing with you what I have learnt and a lot of hidden secrets.
The important thing to remember is not to get bamboozled by technology and if you get stuck ask for help rather than churning over it for days.
Most products you develop will have 3 main components. Text, graphics and or media. Once you master each of these your product creation can skyrocket.
Below is my blueprint for success and I would advise you to go through it because remember He who fails to plan, Plans to fail.
First some Introduction videos from our friends at Viking Product Creation.
This is the system I have used for years and very rarely fails.
Brainstorm Your Ideas – A simple formula to get the best niche!
This is best done with a few people to get a wider range of possible ideas. Friends, family or business associates make a good group or do it online with some internet friends.
You can use this technique for developing products, websites, blogs or any project you are going to be doing. In the end the best way to start developing products is to document things you do every day as most of us are like the rest of us.
Write it down – (Very Important) try and write down 5 to 20 ideas but don’t limit yourself if you get more, but no less than 5. Remember in brainstorming there are no bad ideas. It will be hard to start with but the ideas will come. Here is a sample of mine where I wrote down the idea then rated them to get the total. You will do the same.
In the difficulty column give it a ranking plus a numerical value. Use the same for each idea. This ranking will be dependent on your experience and skills to turn this idea into a product.
Don’t ask others to answer these questions as only you know what are your strengths and weaknesses. Don’t think to much just let this whole process do the work for you.
- H = Hard = 1pts
- M = Medium = 2 Pts
- E = Easy = 3pts
Developing your idea.
In the develop column place an “M” = 2pts for Me and “O” = 1pts for Outsource. This is who will be responsible for actually doing the work for this idea. If you are skilled and want to do it then place an “M” next to the idea. If you would like to outsource the idea then put an “O”.
How Much Knowledge Do You Have?
- E = Expert = 3pt
- L = Limited = 2pt
- N = No personal Knowledge = 1pt
Now go through your list and add one of these letters and numbers next to each product. This rating is based on your own personal knowledge of each idea.
Gather the Statistical Information
Many people fail at this point because they choose products on an emotional level. Essentially they choose products they want to create. Don’t get fooled by this! Try and stay detached at this stage. I know its hard but once you have released a few successful products you can afford to be a bit more risky about your projects.
What you should be looking for is the top category – Easy/Me/Expert
The last priority would be Hard/Other/None.
Keep away from this as it will suck up your time and money.
This one would surely take a lot of money time and effort. We all have limited resources and this group would certainly use them all up. All the rest will fall somewhere in between.
Now take the top five ideas and move onto the next section. If you have too many over 6 you may want to do the brainstorming again.
Evaluating your top product ideas.
This is the essential part of the evaluation process that gets overlooked.
How we rate the idea is by doing research and evaluating the potential audience. We can get these scores from doing research. Passionate might be based on forums on the topic. Money could be based on number of products on Amazon or clickbank and so on.
So we compare the top few with our previous results.
Video Lights – 10 – E/M/E – 8 Total 18
How to blog – 5 – M/O/L/ – 6 Total 11
It has become fairly obvious that Video Lighting would be a good product to progress with and I did and I ended up selling it to another person and noticed it has now disappeared. So it was an in, make the money, sell it.
Always set up your products with an exit strategy.
How to blog would also be a good product to develop next.
The other thing was that I was going to build some anyway so with any project I do, I take photos and documented the process.
This could be done for changing blades on a mower to cake decorating, scrapbooking etc that you may do every day.
Do not make the mistake that most people make and try to develop all the products at the same time. Select one product, create it, market it and make some money before you move onto the next.
Lets assume it takes 2 months to develop a product and you have three products ideas. If you create one product at a time you will produce a product every two months. If you try to develop all the products at once it could be nine months before you have a finished one product to sell.
Of course when you get good at it you can develop products in a few weeks.
You will have to evaluate each product idea and the target market that the product relates too. It is best to promote a product the market currently wants or needs rather than develop a product you think the market might like.
Having said this once you develop your skills it is not very expensive to do a trial website and provide a partial product to gauge the marketplace.
For example I had someone create an Audio Recording Teleprompter for myself.
I wanted something simple that would let me have some scrolling text so I could read and record articles and turn them into audio books or audio articles.
I had the initial software built for $100 and there was absolutely no demand according to the research.
Over time I have sold quite a few as others like me wanted to do the same. I ended up selling the product and the owner ended up letting it lapse.
This happens a lot as the person sees I am selling and thinks the website sells it for me. If you don’t market you will fail. This is why 90% of people don’t make any money online.
Let me just say here that I have developed other products that have not done so well and are on the shelf in case something changes in the future. They can also be given away as a lead generator.
You need to do research on the target markets to see if your idea is what they are looking for. Research by doing keyword analyses and looking at web sites, forums, blogs and ezines. We do a lot on this later.
How did we find this information
The key to any product is in the research. Here are some tips you can use to evaluate your product.
1. Passionate – if people are passionate about a product or service you will find they will want to talk about it. For example you will find hundreds of sites, books, forums etc on Internet Marketing so it’s safe to say they are passionate. But just don’t restrict this to online. Have a look in libraries, bookshops, TV, Seminars etc.
2. Have Money and Spend Money – Now this seems pretty obvious however I know many people who developed products for niches that just didn’t have any disposable income to spend on their product or just went for the wrong demographics. For example don’t sell baby apparel to children. Sell it to parents or even better grandparents.
3. Repeat Buyers – If you can develop products that people will continue to come back and buy, it will make your business grow a lot faster. You might create a series or membership sites where people pay a monthly fee or get delivered a product each month.
Hmmm isn’t that what your in now
4. Insatiable and Addicts – Definition impossible to satisfy; “an insatiable appetite”; “an insatiable hunger for knowledge”
Baby boomers are quite often the target here as they have all the top three attributes and there are just so many of them. That’s why today investment, medical and technology are the top performers in the marketplace.
5. Reachable – These days most people are reachable through the Internet or different media formats. Some products that may find people not so reachable maybe specific groups in certain countries or demographics.
6. Already Interested and Motivated – Again this is fairly self evident, however we are looking for people who are actively looking for what we have to offer. Some people maybe interested in using an RSS script however we may need to motivate them by showing the numerous different ways it can be used.
7. Possible Back End – Very few people become millionaires by selling a 10 or 20 dollar product. A good friend of mine, Mike Filsaime, sold a script for $997 and used a long pre launch process to really build up the interest with interviews, testimonials, free reports, prizes and gifts and joint ventures. He sold a thousand when it was finally released within the first 24 hours. That’s $997,000.00 for one product in 24 hours. He gave away a lot of things first to sell his backend product that made him all the money.
8. Already Predisposed to buy – Sometimes you have to create the predisposition to buy like Mike did however there are huge groups out there that are already motivated. This is why we say solve a problem or help people to make money. Hobbyists, sports etc are all people ready to buy if you make the right product.
At the Core of Each Product/Niche is Content.
Whether it will be text, graphics or media or a combination of all three you now need to develop an outline. Below was my outline for the eBook on video Lighting. Just remember if it is an audio, video or eBook, blog or website; at the core of each product is content.
Organizing Your Creation Process
The last part of your project is to gather all the elements. I actually add this to an excel spread sheet with the above Project Outline.
Obviously if it is an information blog you will attack it a little differently.
I followed exactly the same procedure but instead of project outline it was blog outline. I still needed graphics, content etc but I could do a lot of it on the fly.
Research Your Niche – Keyword Research
For a long time as online marketers Google Keywords was the go to keyword tool. Unfortunately these days it is way to confusing for the average marketer so we have found a new one for you that makes it so easy. This video is another of our products to generate traffic.
Find Out What Your Audience Is Looking For
Keyword Tool Helps You Find The Keywords That People Are Typing Into Google Search Box and its great.
Here are a few reasons why:
- It generates up to 750+ suggestions for every keyword
- No errors. Keyword Tool is extremely reliable as it works 99.99% of the time
- It’s free
Are you a business owner, online marketer or content creator? You would definitely need to grab people’s attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.
Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers.
Keyword Tool will help you discover thousands of the new longtail keywords related to the topic that you specify by automatically generating Google’s auto suggestions. The auto suggestions will be generated based on the Google domain and language that you choose.
How Does Keyword Tool Work?
Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords.
Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.
The search terms that are suggested by Google Autocomplete are based on a number of different factors, one of them is how often users were searching for a particular term in the past.
Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.
To generate long-tail keyword suggestions, Keyword Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (192 Google domains supported) and language (83 languages available) combination.
Keyword Tool generates over 750+ keywords in the language of your choice. You can export the keywords and use them for content creation, search engine optimization, PPC or other marketing activities.
Why Keyword Tool Is One Of The Best Free Keyword Research Tools?
There are few places where you can find keywords that people type in Google search box. One of the most popular sources of this information is Google Keyword Planner.
Unfortunately data presented by Google Keyword Planner is meant to be used for paid advertising inside Google Adwords platform. The keywords that you will find there might be too general and not very descriptive.
On another hand, the Google Autocomplete feature that is used by Keyword Tool is meant to facilitate the search process.
It’s in Google’s best interest to show users the most relevant keywords. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Autocomplete predictions are automatically generated by an algorithm without any human involvement based on a number of objective factors, including how often past users have searched for a term.
Keyword Tool For SEO And Content Creation
If you want your website to get traffic from Google or other search engines, you need to make sure that your website contains content created around the right keywords. What this means is that you should be using words that your potential audience is already using while looking for similar products or services online.
The best way to discover these keywords, as it was proven by thousands of thriving online businesses, is to use Google’s auto suggested keywords as a base to create content for your website.
By creating content around these popular keywords you are readily giving great value to your website visitors, in return Google will reward your website with higher rankings which entails traffic increase.
Keyword Tool For International SEO
If you are looking for keywords in languages other than English, you will find Keyword Tool’s features really useful. It allows you to select from 192 Google domains and 83 Google language interfaces to generate keyword suggestions. The generated keywords will be relevant to the country that you are creating your content for.
Keyword Tool For Advertising
If you are running Pay-Per-Click (PPC) advertising campaigns and target your ads based on keywords that users type in Google, you know how important it is to select the right keywords.
The relevant keywords that you target will bring the right audience to your website. Showing your ads to people that type relevant keywords would result in higher Click-Through-Rate (CTR), lower Cost-Per-Click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.